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Ode to Mission Statements

Ode to Mission Statements

by Lara Holliday | Aug 26, 2016 | Coaching, Communications, Consulting, Creative Challenges, Marketing, Mission, Nonprofit, Vision

Freaked out by the idea of writing your mission statement? Hire someone to do the thing that brings them joy but makes you want to tear your hair out.   It’s the inverse of the idea that if you do something you love you’ll never end up working a day in your life....
Marketing is like Double Dutch

Marketing is like Double Dutch

by Lara Holliday | Aug 12, 2016 | Communications, Consulting, Creative Challenges, Engagement, Marketing, Nonprofit

A beloved staff member at my kids’ school made a comment to me in the elevator that turned out to reveal one of the more brilliant marketing tactics I’ve heard in some time. She was holding a length of jump rope and heading to the gym, and I remarked on what I know to...
Confessions of a Serial Interloper

Confessions of a Serial Interloper

by Lara Holliday | Aug 1, 2016 | Career, Coaching, Communications, Consulting, Creative Challenges, Development, Engagement, Fundraising, Leadership, Marketing, Mission, Nonprofit

In my experience I’ve found that careers are kind of like shelter dogs. You don’t actually pick them; they pick you. In my 23 years of living in New York City, I’ve been a fundraiser, communications strategist, office manager, advocacy campaign director,...

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